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Intellectual Property Strategy (The MIT Press Essential Knowledge series)
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About Intellectual Property Strategy
Product Description How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy. Review Palfrey backs up each point in this clear and well-written work with specific examples.... Recommended for specialized collections.― Library Journal From the Author This book is written for the CEOs and other senior leaders of all kinds of organizations as a primer on intellectual property strategy. I wrote it with the aim that someone could read it on a single plane flight, say from New York to San Francisco, or Zurich to Hong Kong. It is meant to be accessible and practical and useful -- while grounded in the latest research about the business, economics, law, and culture related to intellectual property. About the Author John Palfrey is Head of School at Phillips Academy, Andover, coauthor of Born Digital: How Children Grow Up in a Digital Age, and author of the MIT Press Essential Knowledge volume Intellectual Property Strategy.
