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Our gold standard of beautiful, luminous, salon-quality permanent hair color
Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
Up to 8 weeks of fade-defying color
Ultra-lightening for dark hair only. Ultra-lightening no-brass technology. A beautiful, true brown. No brassiness. Ultra-lightening technology lightens the darkest hair without a hint of brassiness! Superior Fade-Resistant Colorant: Ultra-lightening technology, Preference Les True Brunettes lightens the darkest hair: up to 3 shades lighter, without a hint of brassiness achieving beautifully balanced browns. Patented fade-resistant colorants deeply replenish every strand with rich, long-lasting color that shines. Color won't fade-out, turn dull or brassy. Color-Saving Conditioning Creme: Care Supreme rich conditioner has an advanced color-saving system that helps lock in first day color vibrancy, brilliance and shine. Enriched with Vitamin E and UV filter to help color defy fade-out and dry-out. Your color braves the elements - water, sun, wind. Plus, up to 6 luxurious treatments to help keep hair silky and resilient. Luxurious Color Experience: All you need for superior coloring: Superior colorist gloves, simple instructions, rich color gel technology for no-mess application and a luxurious scent. Patented fade-resistant colorants for true color. Vitamin E and UV filter. Up to 6 weekly color-saving treatments. This shade has a cooler tone that will help minimize red/orange tones. Not recommended on predominantly gray hair. Not recommended for hair previously colored with black or dark brown haircolor. Experience Preference Les True Brunettes ultra-lightening technology, which allows the darkest hair to achieve beautifully balanced browns up to 3 shades lighter without a hint of brassiness. Ultra Long-lasting Color and Shine System Includes: No-Mess Fade-Resistant Color Gel; Color Optimizing Creme in Applicator; Care Supreme Multi-Dose Conditioner with Vitamin E and UV Filter; Superior colorist gloves; Instruction insert.