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20 YEARS AND COUNTING The Nike Air Max 97 Men's Shoe features the same futuristic design lines and visible full-length cushioning that first took it to the heights of sneaker fame. Benefits Synthetic leather and textile upper for comfort and durability Foam midsole with full-length Max Air unit for lightweight cushioning Rubber tread provides durability and traction Nike Air Max Origins Nike's revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort-suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.