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NPR's Podcast Start Up Guide: Create, Launch, and Grow a Podcast on Any Budget
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About NPR's Podcast Start Up Guide: Create, Launch, And
Product Description From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz ( How I Built This), Gene Demby ( Code Switch), Linda Holmes ( Pop Culture Happy Hour), and Yowei Shaw ( Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality. Review “Written in a friendly tone full of jokey sidenotes, this book guides the nascent podcaster through . . . everything from concept to the right type of microphone to whether or not to monetize. [T]his user-friendly, comprehensive guide is a must for potential podcasters.” —Booklist About the Author Glen Weldon is an editor at the NPR Arts Desk as well as a film, television, and book critic. For the last decade he's been a panelist on NPR's Pop Culture Happy Hour, a roundtable discussion podcast about the latest television, movies, books, and comics. A graduate of the Iowa Writers' Workshop, he has received fellowships from the Ragdale Foundation and the Amtrak Writers' Residency Fellowship, among others. His work has appeared in The New York Times, The Washington Post, Slate, and The Atlantic. He lives in Washington, D.C. Excerpt. © Reprinted by permission. All rights reserved. Podcasting with a Plan Whoever you are, whatever you love, there’s a podcast for you. More every day. Sports fan, knitting obsessive, culture vulture, armchair psychologist, political junkie, science nerd, foodie, left-handed Bolivian dental hygienist—you name it, there’s a podcast about it. Podcasting’s growth has been nuts, and it’s continuing. In 2019, the New York Times counted more than seven hundred thousand podcasts in existence, with two to three thousand new shows appearing every dang month. That same year, podcasting reached a major milestone when an Infinite Dial Study by Edison Research and Triton Digital found that more than 50 percent of Americans ages twelve and over said they had ever listened to a podcast. Podcasts are booming because they speak to our collective obsession with wanting to know stuff (the faster the better; we’re busy!) and to enjoy stuff (being busy can be stressful; we need downtime!). Podcasts make these leaps in knowledge and pleasure available in the time it takes to tuck in earbuds—while freeing our eyeballs and hands to do other things. We listen while we commute, work out, walk the dog, cook, or drift to sleep. But there’s another growth curve. Hundreds of thousands of us are transforming our love of listening to podcasts into creating them. Maybe you picked up this book because you’ve got an idea or a message that’s important to you. Maybe friends or family have said, “You should do a podcast!” Maybe you want to explore audio storytelling. Or maybe you heard that podcasts can help your business. Most of us who love podcasts haven’t thought too much about what goes into making them. They’re just there for us. We wake up, open our phone, and our favorite podcasts are downloaded and waiting. But a lot of steps happen between the seed of an idea
