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About Travelers' Tales Hong Kong
Product Description It's winter. The holidays are over. For those living in areas where it's still snowing, and even where it's just cold or rainy, it's the time of year when magazines, newspapers, radio, and television are tantalizing us with ads of warm beaches, sunshine, relaxation, water sports, and foo-foo drinks with little umbrellas sticking out of them. Many of us would love to be able to travel to someplace warm, or to a far away place for a new adventure. However, we may not have the time or the resources to do so. Fortunately, Travelers' Tales has just the armchair adventure travel anyone can experience -- the beaches of Thailand, dining on the banks of the Seine, running with the bulls of Pamplona, purchasing a suit in Hong Kong, climbing the Himalayas -- all for only $17.95 (no shots or visa required). O'Reilly and Travelers' Tales have created a national campaign to help you promote Travelers' Tales titles as the "great getaway -- for cheap". We'll provide you with marketing materials (signage, T-shirts, buttons, postcards, special discount for inventory order, ad slick, and book displays) to create a window or in-store display during the month of May 1997. The store with the best display wins an overstuffed armchair fully equipped with an airline style seat belt. We'll also provide you with shelftalker coupon books with space on the front for you to stamp your store name and address. The coupon is redeemable for 10% off the purchase of a Travelers' Tales book. Your customer simply tears off the coupon from the shelftalker, completes the information (name and address) on the back, and gives it to the cashier when they're ready to purchase a book. At the end of each month you send us thecoupons used by your customers, and we'll credit your account. We understand that you might be hesitant to send in coupons with the names and addresses of your customers. The reason for retrieving this information is so you can build your customer list, and so we can send a Travelers' Tales newsletter to your customers informing them of new titles available from their local bookstore -- including a reference to your store. From Library Journal Both works offer tremendous amounts of information on Hong Kong and lesser information on Portuguese Macao and the Guangdong province of China, of increasing interest as the Chinese takeover of 1997 approaches. The Kranniches concentrate on Hong Kong as a perfect "shop till you drop" destination. Their guide explains how travelers can make the most of their expeditions, whether of the do-it-yourself variety or via inexpensive tours. The authors discuss pretrip planning, arrival formalities, accommodations, restaurants, sightseeing information, the art of bargaining, wares, shipping, and myriad other details. Lengthy appendixes cover tailoring tips and recommended shops by type of product handled and location. The new Travelers' Tales volume joins a series that already has covered Thailand (1993) and France (1995), with "tales" meant for those interested in discovering the character of a place, not the details necessary for enjoying it. The Hong Kong volume includes 52 tales, mostly written in the 1990s by writers ranging from Pico Iyer and Paul Theroux to an ex-British magistrate, a Chinese American visiting Canton, and an Indian tourist who could not wait to escape the place. This is a book best sampled in small doses, as the breadth of coverage is broad indeed, from cuisine to superstition, from racism to horse races, and everything in between. Both works are highly recommended for public libraries and travel collections.?William R. Smith, Johns Hopkins Univ. Lib., Baltimore Copyright 1996 Reed Business Information, Inc. From the Publisher Hong Kong is the crossroads of many worlds, many pasts, and many futures, and in it we might read our own fortunes as individuals and nations. Hong Kong is not only the most unique of world marketplaces, it is a city-state (or "colony," sinc
