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Our mission is to help save the oceans and the planet by making exceptional beauty products that are completely eco-friendly, cruelty-free, and plastic-free. Our Shampoo Bars are plastic-free, and made with no waste, preservatives, or harmful chemicals. Not to mention one Shampoo Bar is equal to THREE average-sized shampoo bottles — that’s months and months of washing in just one bar, with absolutely no plastic! If we can’t figure out a way to create a product that fits into all three of these tiers? Well, then, it’s simple. We refuse to make it. No compromises.