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Confidence EQ 10-Pack:Uniquely designed to help reduce stress in horses, Confidence EQ from Ceva Animal Health replicates the soothing signals a mare sends to her nursing foal. Confidence EQ is based on the science of pheromone communication. It speaks to horses in a language they instinctively understand. Each dose of this 10-pack contains gel that is applied to the nostrils of the horse 30 minutes prior to a stressful situation. You may notice a flexing of the top lip called the Flehman Response at the time of application. This natural behavior is how horses receive and interpret the pheromones, the first indication that the science of calming is at work. Once applied, calming effects are evident in approximately 30 minutes and last for 2 1/2 hours. Confidence EQ is easy to use whenever your horse will be exposed to a stressful situation that might cause anxiety or fear'a changing environment, training, trucking, veterinary procedures, farrier visits, social situations or clipping. This pheromone gel is odorless, colorless and drug-free. 10 packets.About Dover Saddlery: Dover Saddlery only offers quality products that they would use on their own horses, so you can have complete confidence in your every purchase. The Dover tradition that began in 1975 continues today - using their understanding of horses and the sport to better serve the equestrian customer.