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Game Face: The Media Training Playbook, 19 Cautionary Tales
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About Game Face: The Media Training Playbook, 19
Product Description IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD; IN LIFE IT'S WHAT WE SAY THAT MATTERS - ESPECIALLY DURING MEDIA INTERVIEWS! Game Face pushes the playback button on 19 real media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. It's the ultimate guide for any high-stakes Q & A--from a media or job interview to a public hearing. On-the-record interviews create defining moments, either igniting careers or extinguishing them. Along with verbal skills, interviews reveal character. In Game Face, media-training techniques are linked to conduct that guide behaviour. Each chapter tells the story of a celebrated media encounter, the players, the fallout, and the lessons learned. Game Face puts you in the hot seat alongside the subjects, contrasting what they said with what they should have said. The first ever rules of conduct were inspired by the gaffes and verbal lapses of hundreds of subjects from the past and present. The ability to deftly respond to questions is a vital skill and the essence of your self-presentation--or your self-preservation in a crisis. Williams delivers an insightful and engaging media-coaching experience for performing your best in every interview situation Review HOW NOT TO MESS UP A MEDIA INTERVIEW HARVEY SCHACHTER Special to The Globe and Mail When famous or prominent people trip up or embarrass themselves when giving media interviews or public statements, their gaffes can take on a life of their own. But those situations also offer lessons to less-famous executives who need to improve their own public speaking or interview abilities. Former TV reporter Bodine Williams, now a communications consultant, collects some of those incidents in a delightful book, Game Face. Ms. Williams says you know you have made it when you are asked by an interviewer to trash somebody else, as Ms. McCarthy was by TV host Dick Cavett. And it can happen. "The media thrives on conflict and controversy, framing the worlds of business, sports, and entertainment as highly personal rivalries with winners and losers," Ms. Williams writes in Game Face.Don't take the bait. Never speak ill of the competition. Be prepared to present yourself or your interest in contrast to someone or something else but resist the invitation to criticize. The collection of 19 historical situations are eclectic, including Oscar Wilde's damaging statements in his libel suit against the Marquess of Queensbury; Edward Kennedy not being able to explain concisely (or at all) why he was running for president in an interview with Roger Mudd; and Joan of Arc's trial for cross-dressing and heretical thoughts. Each produces lots of advice for lesser souls contemplating public comments. I usually am not a fan of extra information in fact boxes and other displays but Ms. Williams supplements her stories and advice with quiet, helpful notes in the margin of the handsomely designed book About the Author Bodine Williams is a media trainer and coach who specializes in crisis communication, issues management, and media interview training. She was an on-air reporter for Global, NBC, and CTV television networks. Bodine is the former spokesperson and communication lead for the International Federation of Red Cross and Red Crescent Societies, as well as the International AIDS Vaccine Initiative. Game Face was inspired by her work as a senior advisor and media trainer in the New York City offices of Hill & Knowlton and Burson-Marsteller.
