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This is the seasoning that will really bring the theater popcorn flavor and color home. Most theater popcorn gets its unique flavor and color from being popped in coconut oil and flavored with Flavacol. But even without coconut oil, you can still get nearly 100% of the theater popcorn experience by using Flavacol. Each ounce of Flavacol will season approximately 1.25Lbs of unpopped kernels (approx 1/4 teaspoon per 1oz unpopped kernels) meaning this 12oz package will last you quite a while! Purchase this product with our "Butter Flavored Coconut Oil" packets for a more authentic Theater Popcorn flavor!! Contains NO MSG and NO Diacetyl