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KIDDA baby memory foam pillow for sleeping and flat head syndrome prevention Economical Design of the baby memory foam pillow give better support of head and neck Baby memory foam pillow with organic pillowcase set is great gifts for babies and moms. What cause baby flat head syndrome? It occurs when a baby's head develops a flat spot due to pressure on that area. Babies are vulnerable because their skull is soft and pliable when they're born. It typically develops after birth when babies spend time in a position that puts pressure on one part of the skull. Because babies spend so much time lying on their back. Why Baby memory foam pillow for head shaping only for baby's first 12 months? A baby's skull becomes less soft and pliable as she grows.and the joints between the bones of the skull usually will be closed after 12 month. After baby's head basically shaped,it's not functional to adjust by using memory foam pillow to distribute pressure on baby's skull. You may need doctors' suggestion. Specification of KIDDA Baby memory Foam Pillow: 1.Material: memory foam filling with an 100% cotton pillowcase 2.Size: 11.8''x7.58'' 3.Color: Beige 4.Package: 1 memory foam pillow with 1 pillowcase included in cotton bag Notice: Machine wash pillowcase cold,gentle cycle with alike colors. And do not wash the memory sponge. ABOUT KIDDA Kidda embraces baby's wide imagination and baby's special needs to create a comfort, funny and unique nursery for little ones.We use comfort fabrics comprised of 100% cotton and recyclable or reusable packaging that is less harmful to environment. With Kidda products , we wish you joy and happiness fulfill your family.