We specialize in hard to find items
All Categories
A Long Stride: The Story of the World's No. 1 Scotch Whisky
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About A Long Stride: The Story Of The World's No. 1
Product Description The history of Johnnie Walker, beginning in 1820, is also the history of Scotch whisky. But who was John Walker―the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s number one Scotch? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars, and flourished despite prohibition and the Great Depression to become the first truly global whisky brand, revolutionizing the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created the most recognized Scotch whisky brand in the world. About the Author Nicholas Morgan is Head of Whisky Outreach, tasked with reinvigorating heritage blends, including Johnnie Walker. He is the winner of an Outstanding Achievement in Scotch Whisky Award. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. Nicholas was made the forty-eighth inductee into the Whisky Hall of Fame in March 2018. He lives in London.
