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Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China
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About Inside The Chinese Wine Industry: The
Product Description From the award-winning author of Death: An Exploration comes a groundbreaking book on the Chinese wine industry. The perfect book to read with a glass of wine in hand. Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present, and future of wine in China. The wine business is one of the world's most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia. Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began. "I was surprised that a foreigner understands China so well. The things you write about China are fair and unbiased, no matter the good sides or the bad sides. I believe your book is really a remarkable performance and it's my pleasure to read it." -Guanli Lin, Manager of the production department of the Jiangxi Quanliang Wine Co., Member of the Chinese Liquor Review Committee, and National Liquor Evaluator "Inside the Chinese Wine Industry will appeal to wine lovers or those who work or have an interest in the wine industry. It's a book for readers who like statistics and enjoy speculating about what those facts mean for the future. I certainly learned a lot and am itching to try some Chinese wine!" Camille Turner, avid reader and wine connoisseur Review This book should be the first book anybody with an interest in the Chinese wine industry, it's history, how it has been shaped, where it stands, and what the future holds should read. Extremely well written and enlightening even for those with no knowledge of the industry. -The Intenational Review of Books (Five Stars) The voice is that of a historian, channeling enthusiasm and admiration through diligent research and achieving balance in the delivery. Some information speaks for itself; at other times, apt interpretations of the significance of the research are imparted. This approach is accessible, even to those who do not have much prior knowledge of Chinese history and culture. Charts and graphs encapsulate vast information, like the history of the wine industry from 10,000 BCE, and capture trends in wine consumption and production. A joy to read, Inside the Chinese Wine Industry honors an industry and culture, inviting deep appreciation of a beautiful realm of oenophilia. -Foreword Clarion Review (Five Stars) About the Author Loren Mayshark's first book Death: An Exploration won the 2016 Beverly Hills Book Award in the category of Death & Dying and was selected as the honorable mention recipient for book of the year in the 2016 Foreword INDIES Awards in the category of Grief/Grieving (Adult Nonfiction). He was fortunate to have parents who offered him opportunities to see the world and introduce him to many exciting places which instilled in him a passion for travel. As his wanderlust grew, he journeyed to more than thirty US states and at least as many foreign countries while visiting four continents. After college, he supported his itinerant lifestyle by working dozens of jobs including: golf caddy, travel writer, construction worker, fireworks salesman, substitute teacher, and vineyard laborer. Predominantly his jobs have been in the restaurant industry. He cut his teeth as a server, Maître D, and bartender at San Francisco's historic Fisherman's Grotto #9, the original restaurant on the Fisherman's Wharf. While working with a colorful crew of primarily Mexican and Chinese co-workers, he gained a passion for Spanish and spent sever
