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About Lanvin
Review "The legendary French design house Lanvin was founded by a pioneering woman whose couture creations for her daughter attracted the attention of the rich and famous in nineteenth century Paris. This book showcases some of the most impressive designs in over one hundred twenty years of fashion." –Bookriot.com Product Description The House of Lanvin evolved from the creative force and remarkable energy of an extraordinary woman, Jeanne Lanvin. Her design career survived fifty-six successful and productive years. Lanvin is the oldest surviving couture house, in near-continuous existence from 1909 through the present day. Her body of work includes millinery, children’s wear, haute couture, fragrances, furs, lingerie, menswear, and interior design among others. The continuous public appeal and the youthful image of these couture creations are lasting aspects of Madame Lanvin’s career. At the heart of this book are key collections from 1909 through 1946, the year of Lanvin’s death. Original fashion illustrations, beading and embroidery swatches play a crucial role in demonstrating her intricate, creative, and innovative techniques. The house of Lanvin is currently experiencing a period of great acclaim, emerging as a darling of the press, Hollywood, and the larger fashion community. With the most modern of efforts, Alber Elbaz, the current design director, is drawing from the rich Lanvin tradition to create an award-winning collection that at once evokes, reveres, and reinvents the intentions of its founder. About the Author Dean Merceron is an authority on 20th-century French fashion and is a contributor to the Encyclopedia of Clothing and Fashion. Harold Koda is Curator of the Costume Institute at the Metropolitan Museum of Art. Alber Elbaz is the current Design Director of Lanvin. Excerpt. © Reprinted by permission. All rights reserved. "THE HOUSE OF LANVIN evolved from the creative force and remarkable energy of an extraordinary woman, Jeanne Lanvin."i(Fig. 1-00) The design career of Jeanne Lanvin survived fifty-six successful and productive years-- Lanvin was the oldest surviving couture house in continuous existence, from 1909 to 1993, a period of eightyfour years. Lanvin still exists in its original location as a luxury goods and ready-to-wear business for men and women, and the house now has boutiques around the world. But to this day, compared with more famous names such as Gabrielle "Coco" Chanel or Paul Poiret, many people remain unaware of the identity and many achievements of Jeanne Lanvin as well as her contributions to the fashion industry and the world of design in general. The longevity of this couture house may be attributed to the untiring force and determination of a woman driven by the relentless need to create, succeed, and excel within her chosen field among many worthy, predominantly male, contemporaries. Fueled by the single-minded devotion to her daughter, Marguerite Marie-Blanche, her love for and focus on the child manifested itself in the most inspired, creative, and feminine fashions (Fig. 1-00). Also contributing to the longevity of the couture house was her versatility. Madame Lanvin successfully melded the Lanvin image with the changing desires and needs of fickle fashion clientele. (Fig, 1-00) The house of Lanvin image was clearly defined and redefined from season to season, and always maintained its image of youth, femininity, and beauty. Madame Lanvin was a fashion leader and innovator in the twenties, using original colors and innovative surface decorationsthat ensured the distinctiveness of her creations. Although the garments are masterfully constructed, the true appeal and originality of these designs is in the surface detail and embellishment. The origin and influences of these beading and embroidery designs are of great importance and interest. The stylings at Lanvin were not necessarily the same as those being offered by other leading fashion houses,
