We specialize in hard to find items
All Categories
Building Products for the Enterprise: Product Management in Enterprise Software
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About Building Products For The Enterprise: Product
Product Description If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed Review "There are a lot of product management book about startups and how to introduce product management at your company. But where are the books about product management at large enterprise SaaS companies? Building Products for the Enterprise is an excellent "how-to" for product managers who have found themselves at these growing enterprises where product management is encouraged (and expected) to truly be a business driver." - Kathryn Murphy, Vice President of Product Management, Salesforce Commerce Cloud "In their book, Blair and Ben lay out the key principles of product management that allow companies to conquer the software markets they discover, rather than getting lost in a produce maze of their own creation." - Andrew Montaleni, Cofounder and CTO of Parse.ly "Great product managers are master jugglers and expert tea leaf readers. This book is a guide in how to perfect both. I recommend it to anyone looking to learn more about product management for enterprise software." - Joe Colopy, CEO/Cofounder of Bronto Software, CEO/Cofounder of PeopleLove " Building Products for the Enterprise is one of those rare books that really helps you understand a particular job - that of product management... Read this book if you are interested in - and want to master - the field." - Brett Hurt, founder of Coremetrics, Bazaarvoice, data.world and Hurt Family Investments About the Author Blair Reeves is a Director of Product Management at Salesforce, and has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves. Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.
