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About The Keys: A Memoir
Product Description From Snapchat sensation, business mogul, and recording artist DJ Khaled, the book They don't want you to read reveals his major keys to success. - Stay away from They - Don’t ever play yourself - Secure the bag - Respect the code - Glorify your success - Don’t deny the heat - Keep two rooms cooking at the same time - Win, win, win no matter what Review “[The Keys is] an invitation to join someone else’s victory lap, in the hopes that it might help you envision your own… He’s left a key under the mat so you can let yourself in.” - The New Yorker “There is a Khaled quote running through my head: ‘Those who have a hundred percent chance of losing are the people who never try.’ He's right. How can I win if I don't even play?” - Vice About the Author DJ Khaled is a music-industry mogul who has produced dozens of chart-topping records with artists such as Jay Z, Nas, Kanye West, Drake, and Lil Wayne. He is the founder of We The Best Music Group, and the creator of one of the most globally viewed Snapchat accounts. He currently lives in Miami, where he continues to record new music. Excerpt. © Reprinted by permission. All rights reserved. Stay Away from “They”You hear me saying “Stay away from ‘they’” all the time, but who are “they”? I’ll tell you: “They” are the enemy. “They” want to keep the keys hidden and block you from the pathway of more success, and “they” want to see you to fail. I’ve seen “they” out there and I’ve seen their evil. It makes “they” happy when you don’t prosper and “they” laugh at your plans to make yourself better and get ahead. The person who wants to distract you from your studies or your career with their drama? That’s a “they.” That’s a big “they.” But here’s a major key: As long as you stay away from “they,” you will prosper.People ask me how “they” become that way. I tell them—hate makes you “they.” Back in the day I used to just call “they” haters, but I realized after a while that I had to change that word out of necessity. “They” are sneakier than that—“they” take all forms. For some it will be immediately apparent that there’s hate in their hearts, but others have a disguise.There’s the type who will do everything in their power to befriend you; “they” will want to hug you and kiss you, meet your family, and become your friend. You’ve even got the kind who bring you thoughtful presents. But even if a “they” hid their true nature at the beginning, eventually you’ll see their evil energy. The “they” vibe is a mess. You know that feeling in your gut when you meet someone who seems off? Young world: Pay close attention to that feeling and trust your instincts. It doesn’t matter how new or inexperienced you are, or how influential “they” are, or what “they” have that you don’t. Don’t get distracted by the gifts and affection and don’t ever think a “they” knows what’s best for you.I’m blessed for a lot of reasons. You can see the blessings in my house, my family, my musical garden, and Florida, but an unseen blessing might be one of the most important—my memory. Anyone who’s ever worked with me—and that’s a lot of people—will tell you the same thing. I remember. I want this to be put in bold in the book in big letters: I REMEMBER. Major key.“They” tried to count me out. “They” told me I couldn’t have a house on the ocean, that I couldn’t have a garden filled with angels. “They” told me time and time again that whatever my goals were I couldn’t reach them. And I remember it all—twenty years of doubt and hate. If you’re reading this and experiencing doubt and hate right now, just remember I’ve gone through all of it and triumphed. I’ve had “they” tell me to my face—to my face!—that I wouldn’t amount to anything. When I was working at the very bottom, nobody was trying to hear that I was going to be the biggest DJ in Miami and the world. Nobody thought a high school dropout would ever be a record label executive. Even later, when I wanted to make an album, I had so man
