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The National Marker Company equipment is designed for use with striped safety tapes like aisle marking tape and flagging tape. It is mostly used to quickly mark aisles, traffic lines and pathways without having to kneel or stoop. The floor marking tape applicator has a tape holder attached to the handle that accommodates the tape roll and the applicator wheel vertically positioned below it. The large base of the front wheel helps in the convenient use of the tape floor applicator. Such equipment is used to reduce the effort in marking areas with tape that have potential hazards, security concerns, or to create specific zones to keep things in order.