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Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empire

Product ID : 13826894


Galleon Product ID 13826894
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About Life Of The Party: The Remarkable Story Of How

Product Description The incredible story of Brownie Wise, the Southern single mother—and postwar #Girlboss—who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In  Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves.    The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families—and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared—until now.    Originally published as  Tupperware Unsealed by the University Press of Florida in 2008—and optioned by Sony Pictures, with Sandra Bullock attached to star—this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon. Review "In the 1950s Brownie Wise accomplished for sales what Elvis Presley did for music. She shook it all up." -USA Today "(The Author's)writing could help restore Ms. Wise to her rightful place in the history of American business. Don't wait for the movie. Join the 'Party' now." -Pittsburgh Post-Gazette "Exhaustively researched and skillfully detailed, Kealing's thorough and engrossing account chronicles...Wise's meteoric rise and subsequent precipitous fall from grace within the company she made a success." - Megan McDonough, The Washington Post About the Author Bob Kealing is an Edward R. Murrow and six-time Emmy award-winning journalist and author. He has appeared on national programs such as Dateline NBC, the Today Show, CBS This Morning, and has appeared as a guest on NPR, CNN, MSNBC, NBC and C-SPAN. The author of five non-fiction titles, Kealing's research also led to the establishment of the Jack Kerouac House in Orlando, a literary landmark in the National Register of Historic Places, and Gram Parsons Derry Down, a Florida Heritage site honoring the pioneering country rock musician in his birthplace, Winter Haven. In 2019, he co-founded his third Florida Heritage site, the Birthplace of the Allman Brothers Band in Jacksonville, FL