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About SEO: A Layman's Guide
The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst. The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more. So if you want a solid, no-nonsense, practical overview of SEO this is the book for you. The book includes explanations, strategies, citations lists, web resources and more. Let's get to work, buy your copy, grab your laptop, it’s time to leave the competition behind. Learn how to optimise your website Learn how to research keywords, build traffic and increase visibility Backlink strategies Content strategies Technical SEO overview Increase speed New search (Voice, Image & Featured SERPs) GMB and local search Citation/profile list included Software, best websites and chrome extensions list included A simple website action plan included. TestimonialAs a web developer and designer, I found Robb’s take on the web and SEO refreshing rather than intimidating, giving me a way to learn, understand and develop my own skills and knowledge, while expanding my understanding of what it takes to grow my online business. Having now set up an adventure tour company based on my 20 year experience as an adventure activity guide and tour developer (consolidating all my skills into one business). I had some fantastic tours in some of the most scenic locations in Scotland, partnerships with some of the best chef’s and hotels but what I needed was customers – Robb helped my business become a reality. Just building a website and having a few social media pages are not enough anymore – you need Robb (all be it in printed form) to help you compete, find your voice, and get in front of the right people. Helping to take my online business presence to the next level, compete proactively, to ultimately engage and attract visitors/potential clients, Robb’s book SEO: A layman’s guide helped me turn my website & social media channels into productive team players in my small business empire, using a combination of elements to build up written and visual content to grow and develop my reach and ultimately my client base. I can whole heartedly say that without Robb and the knowledge his book shares, my business would still be lost in the sandpit at the end of the internet, the proof is throughout my digital footprint and online products. Chris Wain Owner & Operator (Sole Trader) Unique Adventure Tours Scotland https://www.uniqueadventuretoursscotland.co.uk
