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Product Description Finalist in The International Book Awards 2020 in the Business: General category: http://www.internationalbookawards.com/2020awardannouncement.html The Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in the world. But they are tough markets! International companies must think seriously if they want to do business there – the barriers can be numerous and difficult. But the opportunities are phenomenal and rewarding. The key to success is to plan and take the right steps. This book shows how to do this by decoding, using case studies, and suggesting relevant solutions. For Judith Hornok, it’s not about dry theories or mind games. Instead this book is based on numerous case studies drawn from the lives of well-known Arab and international business people. The reader can grasp the opportunities and avoid the pitfalls by knowing and understanding the Arab Business Code (ABC): "learning the A-B-Cs." This book offers a study with practical measures, a toolkit of easy-to-learn and simple-to-use techniques that pave the way for business success in the Gulf. Over fifteen years of research is boiled down into a clearly structured, compact book. Judith Hornok presents the insights of her studies by decoding the behavior of Arab business people in the Gulf using innovative techniques and new approaches, which can be easily implemented by the reader. For the first time Judith also presents her creations – the figures of The Seven Emotional Hinderers. Review "Impressively informative, expertly written, organized and presented, The Arab Business Code should be considered mandatory reading for any corporate executive wanting to do business with any or all of the Arabic gulf nations and/or their collective associations (including OPEC)." - Midwest Book Review. The full review can be found here: http://midwestbookreview.com/lbw/jul_20.htm#Business "Judith Hornok’s long standing study of the people in this region and the decoding of their communication styles has given her a deep understanding of their behaviors. This becomes apparent in reading this book. My experience with Judith is that she is a great communicator and very knowledgeable with respect to business norms. The Arab Business Code is a must read." – David M. Kelley, Founder of the Silicon Valley based global innovation firm IDEO. "She’s an engaging, informed coach, and business-minded readers will find much here that’s worth considering when it comes to avoiding pitfalls and managing expectations in cross-cultural deal-making." – BookLife, a branch of Publishers Weekly. "In this book, Hornok draws on a long experience working in Arab countries to counsel readers on the most effective ways to deal with businesses in the region. The guide begins with a psychological approach to establishing interpersonal connections, urging readers from other cultures to understand their own mindsets and enter into interactions from an open and nonjudgmental perspective. (Problematic emotions are personified throughout the volume; examples of what Hornok calls "Emotional Hinderers"―"Relentless Judgment," "Aggressive Inner Critic," and "Incensed Anger Rascal," among others). Taken together, the book’s elements offer a step-by-step guide to establishing the relationships that make business transactions succeed; as the anecdotes provide many stories of deals and sales achieved through understanding local norms and methods....A detailed, helpful, and well-written guide to developing and sustaining cross-cultural partnerships." - Kirkus Reviews. The full review can be found here: https://www.kirkusreviews.com/book-reviews/judith-hornok/the-arab-business-code/ "Impressively informative, expertly written, organized and presented, "The Arab Business Code" should be considered mandatory reading for any corporate executive wanting to do business with any or all of the Arabic gulf nations and/or their collective associations (includin